Announcement sends stock prices down 27 percent, and as a result Oprah Winfrey lost $24million Subscribers to the program in the fourth quarter described instead of the anticipated increase after Winfrey bought a 10 percent stake and became the face of Weight Watchers
Oprah
Winfrey just took a big loss in the stock market as Weight Watchers
shares tumbled following a massive drop in quarterly revenue.
The
weight-loss company announced a 21 percent drop in revenue from one
year ago on Thursday which sent stock prices down 27 percent.
Winfrey,
who bought a 10 percent stake in the company last year and joined the
board, lost $24million as a result of the disappointing numbers.
The drop was due to a decrease in in subscribers to the program, which fell almost five percent in the fourth quarter.
Big loss: Oprah Winfrey lost $24million after Weight Watchers reported poor four quarter earnings on Thursday
Not good: Weight Watchers shares
plummeted overnight after the company announced a 21 percent drop in
quarterly revenue from last year
Stock
prices soared after Winfrey announced she would become the face of the
company, with the former queen of daytime television taking home
$45million in the 24 hours after she announced she had bought such a
large stake in the company.
She
added another $12million to that last month when her first commercial
for Weight Watchers aired, which once again drove up the stock price.
Winfrey
posted the ad online to her nearly 31million Twitter followers and
shares of Weight Watchers International Inc rose 21 percent from $11.49
to $13.44 in just two hours during afternoon trading.
Winfrey, who owns just under 6.4million shares of Weight Watchers, said in that spot that she had lost 24lbs on the program.
Oprah's
best friend, CBS This Morning anchor Gayle King, also began posting
photos of the success she was having with the weight-loss program last
September. She has now lost 25lbs.
'Watching
the scale go down... Started@weightwatchers sept 12th &wish it was
more loss! But as fellow fatty mc fat fats know once you break a barrier
it is a victory ! No more weight in the 180's (we hope),' King wrote on
Instagram in October.
The
61 year old then updated her followers one week later and showed that
she had lost two more pounds, writing; 'You know it's a brand new day
when the weight that use to send you to the fetal position now has you
doing the happy dance.'
And
just this past weekend she revealed she is down again, writing; 'Bummer
ONLY 8 tenths of a pound! Better going down than up I know. Weight
Watchers points still working for me. But I do wish it was FASTER!'
Growth: Subscribers were expected to
increase after Winfrey bought a 10 percent stake in the company and
became the face of the weight-loss program (Winfrey making healthy
salads above)
Real: Winfrey (left in 1992, right in 1998) has openly discussed her struggles with her fluctuating weight over the years
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